The world we live in is competitive. If you’re a start-up or small business, even more so. Why? With so much competition, standing out can be a challenge, but it’s not impossible. With passion, motivation, and the right tools, you can make your business center stage in a big way! One way to do this? Embrace the power of custom printing.
In this guide, we delved into the benefits of bespoke printing, detailing how you can use it to maximize your marketing impact.
Why Custom Printing?
There are various marketing tools to choose from, including everything from social media posts to TV advertisements. One creating a storm this season is custom printing. Printed products comprising business cards, totes, reusable water bottles, pens, and more, like those offered by the Mines press, help you to create a professional, on-trend image. How? Through enhancing brand recognition.
This unique tool not only helps you to solidify your brand’s identity, it assists you in displaying a high level of professionalism, it’s also a great way to place a product or service directly in the public eye’s line of vision. And when you’ve done your market research, the line of vision of your target market.
Consistency is Key
Consistent use of branded collateral ensures your logo, name, and tagline (if you have one) stay at the forefront of the industry. Having this plastered on various printed materials and ensuring these are scattered far and wide, ensures your company is prominent and memorable.
If you’re consistent with this marketing technique, you’ll fuel the growth of your business, setting you apart from others offering similar products and services.
Key colors, typography, and logos heighten your brand’s identity and ensure you become recognizable. This communicates to existing customers and potential clients your professionalism and enhances your visual appeal. It sends the message that you’re reliable.
A brand image that spans numerous platforms, from the web to print, is crucial in crafting a unified customer experience. It drives your company’s success and fosters loyalty.
Custom Printed Products to Consider
There are various printed materials to choose from, three of which stand out. These items are a good place to start if you’re a new business or only just venturing into the world of bespoke printed goods.
These include letterhead, business cards, and envelopes. Each plays a role in brand presentation and corporate communication. 77% of marketing leaders say branding is critical to growth.
Below we discuss these in further detail:
Letterheads
This printed item is used for official correspondence. Whether a letter of employment or a business contract, it adds a sense of professionalism and legitimacy to the correspondence in question. Letterheads are used in various industries, ranging from finance to fine jewelry. If you wish to create a professional image, this is a bespoke printing tool to be embraced.
More than just a piece of paper, a letterhead showcases your brand identity, logo, tagline, and contact details.
For best results, when designing your letterhead, ensure it aligns with the color scheme and font of all other branding materials, such as brochures, your website, or business cards. This assists in creating brand integrity.
Think of this piece of paper as the ambassador of your brand’s values.
Business Cards
These small yet mighty pieces of paper are often the initial contact between your company and a potential client. If this boasts a shoddy design, it makes your company look shoddy. A robust, elegantly designed business card that details who you are and what you do in an embossed typeface will create a great first impression.
When designing a business card, consider color, your logo, and contact details. These should all complement one another. Each asset should balance the overall design and be in line with other marketing materials.
Contact details need to be written in a clear, easy-to-read font, detailing your name, phone number, and email address. More than this, remember your business card isn’t solely designed to share details, it’s a representation of your brand’s style. Its main aim? To leave a lasting impression on whomever you give it to, making them want to reach out to you.
Envelopes
An understated yet important marketing tool? Envelopes. Even before the contents are revealed, with the right branding, the recipient will know who they are from. 80% of male and 76% of female customers purchase products from brands they know.
To ensure your envelopes capture the attention of the intended recipient, you’ll need to embrace an eye-catching design, using design assets and colors that align with your brand identity. Adding your logo in a prominent position is a great way to make your envelope design pop, making you stand out from the everyday mail.
Otherwise to make you stand out? Adding a bespoke seal or utilize a unique, even embossed, font style for the address. The key is to make the design memorable and make people want to know what’s inside.
When you adopt all three of the above-printed items, they will work in harmony to enhance your company’s presence, conveying your brand’s voice effectively.
Designing Custom Printed Materials
When embarking on the journey of creating custom printed materials, the key is to achieve a balance between aesthetic appeal and professionalism, ensuring that your materials not only catch the eye but also convey your brand’s message effectively.
The Bottom Line
Bespoke printed products are an asset in building and maintaining your company’s professional image. They act as communication tools and a reflection of your brand’s ethos, identity, and commitment to quality.
Whether you opt for letterhead, business cards, brochures, or envelopes, each item plays a role in how you are perceived by your employees and customers.
